Promoting Content (Part 1) - Promoting content on Steem (Video Version)

Hi Everyone,

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This 2 part video series is supplementary to my written ‘Promoting Content’ series, which I put together a few months ago. The links to these two posts are at the bottom of this post.

To watch the video, click on the YouTube link below

This series investigates how to promote content both on and off the Steem platform. The first video in this series focuses on promoting content on Steem and with the tools closely associated with Steem.

The methods and tools discussed in this video are as follows.

  • Steemit paid promotion tab
  • Steem.chat rooms where people can drop links and or engage with other users
  • Steem DiscordApp channels, which offers similar services to Steem.chat
  • Resteem services that have a large following
  • Vote selling services (bid-bots and other types of bots)

The video goes into more depth regarding bot services. I conducted a simple analysis of the impact of appearing on tag ‘trending’ lists. Do the trending lists help users obtain more votes and higher payouts? Several popular tags such as Bitcoin, photography, funny, travel, Steemhunt, and sports were investigated.

The video revealed that appearing on these tags had very little impact on the number of votes and payout of the post. However, the number of comments noticeably increased for several posts.

The section reviewing the performance of posts high up on the tags trending page drags a little but I think it is necessary to demonstrate the effect of this type of exposure.

The video concludes that the use of Steem promotional tools can be useful but content creators should consider promoting their content on other forms of social media such as Facebook, Instagram, LinkedIn, Reddit, or any other social media that they have some following on. Engaging with users not on Steem will not immediately increase the value of your posts but the Steem community will benefit if your posts can attract new users to the Steem platform.

The next video in the series looks at how I promote my content on other social media.

Written versions of the content in the series


Promoting Content (Part 1) - Promoting content on Steem

Promoting Content (Part 2) - Promoting Steem on other social media

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If you want to read any of my other posts, you can click on the links below. These links will lead you to posts containing my collection of works. These posts will be updated frequently.

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