The premise has been promoted that we live in a world of appearances, in fact social networks have confirmed this statement by becoming the center where appearing is common and natural, where we lose contact with reality, we only show the beautiful and satisfactory aspects of our lives, taking out of context the rest, which is also fundamental. Marketing has not escaped as a working tool of this distorted reality, and in many cases has even reached the misleading offer as a resource to sell and make the product or brand popular.
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Many experts in the field say that more content marketing is needed, to emphasize the message, this is debatable, first of all you must have marketers with enough honesty and intelligence to not make this important strategy an underworld, where the only perfect and good thing is the product they market. The more frank and loyal the message is, focused on the advantages and good characteristics of the product, the better the total content will be achieved, but whoever does it must believe it, must feel it because otherwise it will be a machine of pretending what does not exist.
The permanent idea that marketing must be appearance, that it must try to embellish, decorate forms of behavior or even ideas, the false belief that marketing is used to deceive consumers, has arisen as a result of professionals who are not very coherent with their work, those who do not feel what they sell, and it is not only the new entrants, there are professionals within this world very advanced who have provoked this belief with their attitudes of selling, selling and nothing more than selling.
The saying has become popular, the phrase that when you believe that something is not true, it is not true, you say: "that's marketing", and no doubt this slows down and sets back the reputation of this beautiful world. It is the professional himself who must do marketing with ethics, courage and truthfulness. Using marketing as a deception machine, ignoring the fact that a part of the population does not believe in it will only lead to a lack of focus on the strategies that must be taken to change this belief. Content is a good strategy but it must be backed by a real and true interest in the customer, a feeling of rootedness with the product and professional honesty.