There is no type error in writing "Neu" , and I am 100 % correct in my sense while writing $2 Billion. NEU is in limelight since last few week as it is con sidered to be one of the promissing app that will renders all purposes of a common man.
The Tata Group one of the many Indian congoloromate is testing its super app, called Tata NEU. The app will allow individuals to buy grocery and air tickets to taking a loan and may other things on a single platform.
Tata Group is an Indian multinational conglomerate manufacturer of automobiles, airplanes and other products, headquartered in the city of Mumbai, India. Founded in 1868 by Jamshedji Tata, the company gained international recognition after purchasing several global companies. Wikipedia
Currently there are many differrnt app in use backed up by the Tata Group. Phone Pe, Tata Cliq, 1mg, ZiVame are few of the well known app quite popular among Indians.
Tata Group is planning to invest at least $2 billion on this dream project. The all in one super app, is already on the testing phase. As an experimental purpose, the app has been tested by some select Tata Group employee, who will later input their response to the research group, before the official launch. TATA NEU is expected to launch nationally early next year 2022.
In the age of decentralization, something centralized is worth using. The app is being developed as a one stop digital doorway to all the Tata group’s various consumer offerings. The group has a vast areas of consumer products, including healthcare, food and grocery, financial services, fashion and lifestyle, electronics, over-the-top services, education and bill payments.
Such an ecosystem can only be possible, by the involvment of major big wigs of corporate world, and Tata group rightly doing it in best possible manner. They are open for more investment on this project. Tata Group is building a technology that is connecting all the major segments you can imagine from Manufacturing, Education, Automotive. Apart from the in-house products , TATA group is open for other outside participation.
I have enquired the detail with one of my friend working with one vertical of the congoloremate and he genuinely gave a positive feed back for this app. For sure the centralization of all differrnt app at one point will surely make life more convenient and meaningful.
Multiple apps and a well recognized brands, offered within one umbrella. Tata Neu is ready to rock the market to ease the life of common man.