In the Nigerian social media space, the most popular trend is that of a billionaire who spent quite a fortune to bury his mother. The event was publicized in national newspapers and even bloggers had to create contents for YouTube and other places concerning this event and of course it sold like wildfire.
They were raking in millions of views and bagging endorsement, while the government is considering arrest this billionaire for flouting central bank policies and spraying millions in the said event. But then after this whole fiasco, I've discovered something people are attracted to reward but abhors hard work, they don't want to become wealthy slowly, and social media has of course hastened these tendencies.
In the Nigerian social media space, we have people who are being utilized to make money and the people who make the money themselves. You see the former is an important aspect because these are the huge numbers that brings traction while the latter are the ones that take home the millions, they're considered the important faces.
The ones that bring legibility and are paid for even bringing that legibility, but what about those who are used to bring this legibility? With the way the internet is becoming monetized I have been thinking many social media would already pay people for using them, but then what's the main reasons why most big social medias aren't monetized already?
I wouldn't really say... Sometimes I believe the way Google monetizes the data of people they'll be paying them, for example conducting surveys and asking people to participate in them for some amount of money. Probably this is because these big techs feel they've paid their dues by bringing constant innovation.
Nevertheless, I still believe that data is huge and companies like Amazon have amassed a lot of wealth studying the spending habits of people and their search results on Google and the products they're likely spending on. For the regular user, this means comfort, imagine searching for a product on Google and gave it appear as an ad on Facebook.
It makes even Painstakingly true that the world is divided into people who are making money and the people who are used to make this money. This reminds me of BIG BROTHER NAIJA, a reality TV shows that airs yearly, it not only takes people time, it takes their internet data, purchased with money or cable television subscription, then it takes money from their pocket for a sort of voting scheme.
It garners a lot of viewership especially through Facebook, rakes in all the billions and don't even consider giving people who are helped them take in these billions. There are people who have become so versatile with using social media and I wonder how they're living in the 21st century knowing their data, time and money is being taken all in the name of being entertained.
But then, the addiction to social media should or suppose to at one point in time begin to yield dividends. I had a friend who wrote articles on nairalands an information forum on the internet about his favorite mobile brand for two years and in the third year he was employed by this brand as a brand content creator, his passion was rewarded, and I believe that the addiction to using social media suppose to be rewarded, spread the money around rather than holding it.
These are ways to actually spread wealth. However, a lot more people are beginning to realize that the internet is bigger than just the social medias. In Nigeria, companies are becoming wealthy off poor people's patronage and giving it to the rich to become the face of their product. This is classic legal robbery. It's happening both offline and online, but while I'm more concerned is that the internet will change the world with web 3.0, and I'm wondering where social media would stand in this revolution.
Interested in some more of my works?
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Understanding Cyclical Responsibility; Making A Case Scenario (3Speak)
Comparing Asians & African Food; What Determines The Unique Eating Habits Of Most Nigerians?
The Stench Of Change (An Original Poetry)
Some Of The Most Unique Things About Schooling & Living In Lagos State Nigeria
My name is @Josediccus, a young Nigerian entrepreneur who is a Vlogger, A Psychologist, Poet, Sports Writer/Analyst & Personal Finance Coach. I'm using my contents as a process to create shared meaning as well as create expressions through which people on/off hive can relate. I believe content is a process to be enjoyed and relished and I'm up for any collaborations in my field stated above. Cheers
@Josediccus, your brother-in-pen & heart
I'm hoping to reach more people who are broken at heart and spirit, so share on any platform or reblog