2020 was a year of many and great changes for all the inhabitants of planet earth and therefore companies have had to transform and adapt to the new ways of consuming, this is nothing new, it was transformed in a few weeks offline businesses to digital businesses that barely had no infrastructure to do so. The B2C marketing strategy from business to consumer emerged in a vertiginous way, many strategies and tools were developed to reach directly to the consumer using the online way.
Accompanying this type of marketing is the need for virtual events as part of the strategy of this, the most important thing is to create a truly different, attractive and motivating experience, so that attendees leave speaking very well of the event. They must produce emotions in the attendees so that they can connect with the company, product or brand to be promoted. Virtual events are not usually very motivating, but if it is achieved with good planning, a promotion that incites emotion and then offer a quality event, the results are usually exceptional.
A concrete example can be trade fairs or exhibitions. It is clear that the fact that it is online or virtual places limits to the involvement that generates direct contact, even so a virtual fair or trade show can show products or services in a direct visual way and thus generate customers at once, potential customers and an appropriate database remains. There are several platforms, tools and applications where you can run a quality virtual event, even with the optional attraction of being able to participate in this from anywhere where the customer is located.
In a fair or virtual exhibition the technological resources to attract the attention of the participants must be optimal, videos, high quality photographs, graphics and a convincing voice where the emotion produced by the mixture of all these factors is appropriate, in addition to clear concepts and a form of open interaction and without limitations, surely large brands have already made them worldwide with great success. It is not important the size of the company or enterprise, the most interesting thing is that the event is well done and captivate the public with the parameter to excite them.
There is a diversity of virtual events, all of them interesting and usable: Zoom or Google Meet, Adobe Connect, Hubilo, Goldcast, Hopin. In software as well as webinar: YOUTUBE LIVE, FACEBOOK LIVE, EASYWEBINAR