Sometimes I can think and rethink through what I want to write about for hours on end. If I get lucky, a topic may pop up in my head which should get my creative juices flowing. More often than naught though, I may end up changing my write-up and towing a different direction altogether at the very last minute of putting that initial idea into writing.
Content creation is fickle and subjective. The more subjective it gets the more we tend to demand higher standards from ourselves when creating them. You have often heard of the phrase 'Writers Block' which signifies an inability for creatives to properly conceptualize and put pen on paper. I always give big props to those on the creative side of hive who manage to churn out fresh high quality material everyday knowing the difficulty involved.
Even when it comes to content that are more straightforward in parsing such as content that have to do with research or reporting, it can be a struggle telling such stories/reports from our own perspectives. Any attempt to underestimate the effort required to produce quality from the field would lead to frustration, low quality or even a block.
There is obvious pressure we put on ourselves on the hive platform to churn out content daily, for those of us who do. This scramble can be pathetic at times, often leading to regurgitated or lazy material. It gets particularly sad when one realizes almost no changes in the audience viewing the average and high quality material. Some of the most creative writers on this platform are still largely unheralded.
The above paragraph was not to criticize but to point out the usefulness of marketing ourselves. If you notice the way we move from one social topic of discussion to the next on mainstream social media, you'd know that our audience owes us no loyalty. The best we can do is to try and hold ourselves to high standards while accepting that there will be bad days.
Our content are perhaps the best reflection of our personalities, seeing as most of us may never cross paths in real life. Consistently churning out content even during bad days is not a bad thing, and our audience will resonate more with consistency of our actions than anything else.