Tokenized art is "Off the Chain". I can't always wrap my head around the dynamic of Tokenizing Art. The Crypto world and everything Blockchain is so new there is almost zero frame of reference for some of us, and at my age that amazes me even more. You don't live to see very many innovations of this magnitude. It rivals the invention of the internet.
I'm writing this for anyone who is selling NFT's without ever considering the value of relationship building. The value of reaching out to build clients and maintain customers who are regularly purchasing your NFT's can not be stated enough. Let's jump straight to the purpose of this post. To help Artists maximize their potential for NFT sales.
The obvious dilemma is how to attract patrons amongst a sea of competition from other artists. The good news is your product sells itself in many ways, when people see an NFT that attracts them they make up their mind immediately to buy if the price of the NFT is within their budget, that is if they have any liquid Swap.Hive in their Leo/Dex or Hive Engine account. Sometimes just a little marketing is needed to push someone into a purchase if they are holding onto Swap.Hive, other times when that future client makes their next Hive deposit hopefully you left a lasting impression. This dynamic of ebb and flow from customers is another reason to use social media and stay in front of potential customers so when their time comes to invest, your art is fresh in their mind.
You have a Global community as your potential customer base so consider the wide range of income levels. The best way to grow a global crowd is to have art with a variety of sale prices from low to high. The higher the prices are for NFT's, the slower sales will become potentially so it's another reason to balance a variety in pricing. Here is a strategy to consider. If this was art than you would only get one sale. Because it's an NFT on the #NFTShowroom on #Hive you will make 10% for the life of the work. That means if you are playing the long game you want some of your NFT art sold low enough to encourage people to markup your NFT in value and resell. At 10% commission you will want your NFT 's to be bought and sold as much as possible. You may want to think of a way to make a NFT that has almost the same traits as a traditional trading card. The 10% commision for life is a new dynamic that will create enough potential income for some artists to live their dream. This is a long term strategy with a nice payoff .
Be a star! Promote your image on Social Media as if you are already a star and you will become a star!
Maximize your Social Media, and make it count. What separates how you promote your NFT's on Twitter and Facebook from other artists? You have information in your head about your art process that to you may seem trivial, for people who have bought their first NFT from you, or people who are collectors this personal backstory promoted through social media is what will seal the deal and give you an advantage over other artists. This is a real Global Blockchain, and chances are the majority of your customers are going to be from all over the world, blog about yourself as an artist, what inspired you to create the NFT your selling, include some information relevant to where you are from, you maybe bored to tears with your home country, but other people find it incredibly fascinating what country the art came from. I would love to find a post on Hive with the artist giving us some general insight like colors, symbolism, etc. whatever emotions or feelings inspired the piece. When you do blog do you sound like your trying to sell art to other artists? or are you trying to sell art to the general public? how would you inspire someone to stop what they are doing to look at your NFT? How do you than hold their attention once they clicked? Some things to consider when your posting on social media.
Side tips are: Never publicly complain about sales being slow, if you think sales are slow keep complaining. People want stars, they buy art believing in the artists future, your customers have faith and confidence in you. So create a brand for your public, new customers and repeat customers love that feeling we all get when we buy a brand, You don't have to entertain us, but do enjoy the flip side to being an artist, and use the freedom to express yourself truthfully through your skill set and be applauded for it!
These tips are going to be what could give you an edge on what will always be a real competitive market. The difference between a amateur and a pro aren't the big details, it's the small details that stackup and separate the pro's from those faking it to make it. Most of the successful NFT Artists are doing something similar ,and I bet it didn't happen overnite. If you were to study the successful NFT artists I would imagine you will find a ton of small details that add up to a big picture of success. The greatest thing about the Blockchain is everything being public. If you see someone successfully selling NFT's look and study their history on the blockchain, who they are selling to, buying from, you can learn so much by observing other successful people on chain.
The NFT Showroom and the Artists on Hive are a wold class group of people. The Hive always has a way of rewarding effort. Tenacity and building a following over time will eventually bring some artists financial security, why not become part of that dream, and strive for greatness. Good luck to the entire NFT Community on Hive, Believe in yourself, your dreams, and your skills as an artist!
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